Vol 01 · 24 MAY 2026 · Weekly
Links I Liked
Five things worth your time this week, one thing I built, and a few for after dinner.
The Links·Something I Built·Awesome, Not AI
Notes on running and selling consulting firms.
Things Chris Moon would like.
This week
Pinned essay28 FEB 2026
Utilization is useful until you manage it
Goodhart's Law for consulting. I was the problem for years.
Archive
13 MAY 2026California Sober in the consulting businessWhy I drink with clients, even if I'd rather stay sober-ish.
07 MAR 2026Half our team thinks AI is unethical. The other half can't stop using it.I asked my team how they feel about AI - An internal survey of a consulting firm.
About
JME Maxwell. CEO of Avaanz, a consultancy SLR acquired in February 2026. Before Avaanz: twenty years at AECOM, including VP running the P&L for AECOM's 700 environmental consultants in Canada and a year managing the $120M central US environmental business. 28 years in consulting. 39,200 hours billed.